2.3.4 Researching households

Helpful prior knowledge and learning objectives

Helpful prior learning:


Learning objectives:

The International Labour Organisation and Oxfam estimate that women's and girls’ unpaid household care work is worth about $11 trillion globally. This stunning figure is far larger than the global tech industry and surpasses the output of countries’ largest, most valuable companies.

Unpaid care and domestic work is crucial for human wellbeing. Some economists just look at total household income when doing research on households and wellbeing.  Here's why that limited view is a problem:

Imagine two households, each with two parents and two children:

Both households have the same total income, but their lives are likely very different. Can you see why?

The short video below sheds light on this issue.

Researching households is crucial to understand relationships, care, domestic work distribution, and decision-making. This information is often invisible, so how can researchers uncover the who, what, where, when, and why of this essential work?

What do researchers need to consider when doing their investigations?

Household researchers collect both quantitative data and qualitative data. Quantitative data, which is numerical and measurable, helps identify patterns and trends. For example, asking, "How many hours do you spend on household chores each day?" provides clear, statistical information and can help estimate the monetary value of unpaid work. Qualitative data is descriptive and explores deeper meanings. Asking, "How do you feel about the time you spend on household chores?" gathers narrative responses, offering more context and understanding.

Research often involves asking open questions and closed questions. Closed questions, with limited response options, are easy to quantify and analyse, like "How many hours do you spend on household chores daily?" The limited responses, like “2 hours”, are used for quantitative data like that in Figure 1.

Bar graph data on the differences in paid work and unpaid care between men and women

Figure 1. Quantitative data gathering with closed questions was used for this ILO data on gender differences in unpaid care work and paid work, by region  (Credit: International Labor Organization)

In contrast, open questions invite detailed answers and are used for qualitative data. For example, "How do you feel about the time you spend on household chores?" lets respondents share specifics about their situation. Good research mixes open and closed questions.

How could the open question “How do you feel about the time you spend on household chores?” be transformed into a closed question? What is an advantage and disadvantage of asking this as a closed question?

Research usually involves a population sample, as it is impractical to survey everyone (Figure 2). It's crucial to choose the sample carefully to ensure it represents the entire population accurately.

Researchers use different sampling methods to study households:

An illustration showing a large group of items, with a smaller sample of them removed

Figure 2. Research usually involves selecting a population sample

(Credit: Loneshieling, CC BY-SA 4.0)

Each method has strengths and weaknesses, which affect how reliable and useful the information gathered from the research is.

What methods do researchers use to investigate households?

Researchers use various primary research methods to study households. Primary research involves collecting new, original data directly from sources. This kind of research can provide very current and relevant information. Primary research methods include surveys, time-use diaries, interviews, focus groups, observations, and valuation techniques, among others (Figure 3).

Figure 3. There are many primary research methods we can use to understand household relationships, work distribution and decision-making (Credit: Various artists, Noun Project, CC BY 3.0)



Both methods of valuing care work underestimate its true worth to society and the economy. Quality care significantly improves health, productivity, education, and social stability. Everyone needs care, its value is immense.

A man hanging laundry to dry outside

Figure 4. How can we value this essential work?

(Credit: Centre for Ageing Better, CC0)

What are the uses and limitations of primary research methods to investigate households?

Understanding household care and domestic work is essential for creating a fair and inclusive economy. Researchers use surveys, time-use diaries, interviews, focus groups, observations, and economic valuation to uncover the true value and impact of these activities. This knowledge can inform better policies, support families and caregivers, and promote gender equality and wellbeing. Recognising and valuing domestic work is crucial for building a regenerative economy.

However, these research methods have limitations. Decisions about what to study, which sampling strategies to use, and whether to gather quantitative or qualitative data impact the research results. Primary research can be time-consuming and expensive, with more accurate methods often demanding more time and money to complete.


Time-use research, for example, struggles to capture accurate data when household members multitask, such as caring for children while farming (Figure 5). All household care and domestic work is complex and dynamic, making it difficult to quantify. Therefore, gathering qualitative data through more relational techniques like interviews and focus groups is crucial.

Figure 5. Household research methods often find it difficult to account for multitasking, for example where women combine childcare and other work

(Credit: Anne Spratt on Unsplash)

Activity 2.3.4

Concept: Systems

Skills: Research skills

Time: 40 minutes+

Type: Individual, pairs, or group


Create one or more primary research instruments to study household relationships, work distribution, and decision-making. 


While a draft can be developed in one class period, testing and revising the instrument would take longer. If limited to one period, the goal is for you to create questions or an observation strategy, applying your understanding of households. This activity helps you grasp the challenges of developing a good research instrument and has you applying what you have learned about households. The work doesn't need to be perfect; it should stimulate discussion.

Subtopic 2.5 suggests a project where you can research your household using these instruments. This activity could kick-start that project if you are interested.

Here are some basic guidelines on creating primary research instruments:

Two additional, interesting primary research tools not discussed in this section:


Ideas for longer activities and projects are listed in Subtopic 2.5 Taking Action

Checking for understanding

Further exploration

Sources

Fisher, D. (Host). (2023, October 26). Undervaluing the Work of Care [Audio podcast episode]. In CARE MATTERS. https://www.podbean.com/media/share/pb-4exsf-14d31a2?utm_campaign=embed_player_share&utm_medium=dlink&utm_source=embed_player

Folbre, N. (2021). Quantifying Care: Design and Harmonization Issues in Time-Use Surveys. UN Women. https://data.unwomen.org/publications/quantifying-care-design-and-harmonization-issues-time-use-surveys.

Institute for New Economic Thinking (INET) (2016, February 23). “The Economics of Care.” YouTube. youtu.be/vZEJV3kBQH0.

The WHO Council on the Economics of Health for All (2022). Time-use data can clarify crucial inputs to Health for All. World Health Organization. https://cdn.who.int/media/docs/default-source/council-on-the-economics-of-health-for-all/who_councileh4a_insight-26082022.pdf?sfvrsn=93ed4e0b_3&download=true

Terminology (in order of appearance)

Link to Quizlet interactive flashcards and terminology games for Section 2.3.4 Researching households



household: a system where people living together care for each other and do domestic work, often termed the 'core economy'

care: the act of providing what is necessary for the health, welfare, upkeep, and protection of someone or something

income: money received from work or investments

quantitative data: data that is numerical and measurable

qualitative data: data that is descriptive and reveals deeper meanings

open question: questions that ask for detailed, open-ended responses

closed question: questions with limited response options

population sample: a smaller group of people that researchers collect data from, drawn from the entire group that a research wants to study

random sampling: a sampling method that selects participants by chance, giving every household an equal opportunity to be included

stratified sampling: a sampling method that divides the population into groups based on characteristics like income or location, then randomly samples from each group

convenience sampling: a sampling method that selects easily accessible participants, like neighbours or friends

primary research: research that collects new, original data directly from sources

survey: a research method that involves asking a list of questions to gather information

time-use diary: a research method that involves participants keeping a record of how they use their time

interview: a research method that involves one-on-one conversations with open-ended questions to explore people’s experiences and perspectives

focus group: a research method that involves discussions among small groups, encouraging participants to share and interact

observation: a research method that involves researchers watching people in a particular context, looking out for certain behaviours or actions

monetary: to do with money

replacement cost method: a method of valuing unpaid care and domestic work that estimates the cost to hire someone for the equivalent amount of unpaid work

opportunity cost method: a method of valuing unpaid care and domestic work that considers the opportunity cost, or the value of what people could do instead of unpaid work.

opportunity cost: what is given up to get something else

gender equality: when people of different genders are treated equally

regenerative economy: an economic system that meets human needs in a way that strengthens social and ecological systems